Silk, America’s No. 1 plant-based beverage brand, is celebrating its new status as the “Greatest Oatmilk of All Time” in a G.O.A.T.-filled campaign featuring a range of category-defining legends.
In just two years, oatmilk has risen from newcomer in the plant-based space to one of the most frequently purchased plant-based beverages – seeing triple digit growth in 20203. Silk has been putting in the work for more than 25 years, striving to make the best-tasting plant-based beverages, and now they’ve made the best-tasting original oatmilk out there.
Being the best means being recognised by the best, which is why Silk has partnered with the greatest in their own fields – from chefs to cheerleaders and movie stars – to welcome Silk Oatmilk to the club. Fellow G.O.A.T.s are raising a glass and sharing their love for this delicious newcomer:
Gordon Ramsay, G.O.A.T. of Yelling in Kitchens, said, “Well, it took my kids getting on me, but now I really enjoy cooking more plant-based dishes at home and in my restaurants. Let me tell you, I know greatness when I taste it, and I am loving Silk Oatmilk for both sweet and savory recipes.”
Alicia Silverstone, G.O.A.T of 90s Fashion, said, “I love cooking and eating, and even fancy myself quite the foodie; so, I was excited to taste the G.O.A.T of oatmilk. This is amazing! Silk Oatmilk is so rich, creamy, and delicious. I love it in smoothies and my son loves it straight out of a glass.”
Gabi Butler, G.O.A.T. of Cheerleading, said, “I know the importance of a great squad, and I’m flipping out over Silk Oatmilk! I like to incorporate plant-based options into my routine that don’t sacrifice on taste and texture, and this Silk Oatmilk is smooth and creamy!”
“The oatmilk segment is hotter than ever, and we had a unique opportunity with Silk Oatmilk to come in strong and beat out the competition with our Original Oatmilk on taste,” said Derek Neeley, Vice President, Silk. “We put so much time and energy into crafting the best-tasting Original Oatmilk, and we are honored that America – and fellow G.O.A.T.s – agree.”
In celebration of Silk Oatmilk as the G.O.A.T., Silk invites everyone to declare their G.O.A.T. status; fans can proclaim greatness with Silk’s interactive Facebook and Instagram AR filter that immortalises their selfie into a marble G.O.A.T. bust.
Silk plant-based offerings are born from the sun, rain and soil. The land is where it all starts, and Silk Oatmilk also gives back to the land by restoring water to rivers – drop for drop – putting back what’s used to grow its oats. Today the brand offers a broad portfolio of great-tasting plant-based options, including soymilk, almondmilk, cashewmilk, coconutmilk, oatmilk, dairy-free coffee creamers, and dairy-free yogurt alternatives. The entire Silk plant-based portfolio is verified by the Non-GMO Project, and we also offer Silk almondmilk and Silk soymilk in organic options.
Silk Oatmilk is available in multi-serve cartons in Original, Extra Creamy, 0g Sugar and Vanilla, and is sold in the refrigerated section at grocery stores nationwide.
