Starting on June 15, United Airlines added two new Impossible Foods menu items on select flights and in certain airport lounges, as part of the carrier’s new push to add more plant-based options to its food offerings.
A possible plant based menu with Impossible Foods
The United-exclusive Impossible Meatball Bowl is now available to first-class guests on all domestic flights over 800 miles in the continental United States, as a part of the new collaboration between United and Impossible Foods. It includes three Impossible Meatballs,created from plants and broccolini, which are served with couscous and a herb-infused tomato sauce. Impossible meatballs are made with a unique balance of Impossible Beef and Impossible Sausage and seasoned with a homestyle spice blend.
Meanwhile, the Impossible Sausage is available in certain Polaris lounges as an optional omelette ingredient or a breakfast patty during breakfast at Chicago O’Hare, Los Angeles, Newark, and San Francisco.
“United is all about offering the highest quality customer experience, which is something we have in common here at Impossible Foods,” said Dan Greene, Senior Vice President of Sales at Impossible Foods. “It’s exciting to see the airline bring new options to consumers that are better tasting and better for the planet. We think United flyers are going to love having access to Impossible dishes in the air and in the lounge.”
Impossible Foods is on a mission to make delicious, nutritious plant-based meat that has a much lower environmental effect than animal-based meat. Impossible products are designed to appear, cook, and taste like real meat, providing the crave-worthy benefits of meat without the drawbacks.
Impossible Foods, founded in 2011 by Patrick O Brown, is a company that produces plant-based meat alternatives. The Impossible Burger, the company’s hallmark product, debuted in July 2016. In the summer of 2019, Burger King began selling Impossible Whoppers around the country as part of a partnership. A plant-based sausage is also produced by the company.
They utilise 95 percent less land, 74 percent less water, and produce around 87 percent less greenhouse gas than a ground beef burger patty from cows, according to the business.
Impossible Meatballs and Impossible Sausage are high in protein and other critical nutrients, with no cholesterol or trans fat, no animal hormones, and no antibiotics.
“We want our food offerings to evolve and change along with people’s preferences – we’re proud to work with Impossible Foods and think our customers are really going to love these new options,” said Aaron McMillan, United Managing Director of Hospitality and Planning. “To many travellers, the quality of food choices at the airport and in the sky are a really important part of the customer experience, so we’re invested in making sure our menu items exceed their expectations. This is the first of many updates we look forward to sharing in the months ahead.”
According to a recent Nielsen report1, more than half of US consumers are increasing their plant-based food consumption, and sales of plant-based meat continue to rise.
Customers in eligible markets can pre-order the Impossible Meatball Bowl on United.com or the United mobile app starting this week.
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