BharatRohan, a pioneer in providing drone services in the agricultural sector, has entered into a partnership with the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). This collaboration focuses primarily on transforming agricultural methods in Telangana and Haryana, two states poised to promote sustainable crops, and forms part of the ‘Regional Inclusive Business Models in Agriculture and Food Systems’ initiative funded by the Bill & Melinda Gates Foundation.
BharatRohan’s mission is diverse, to empower smallholder farmers, improve export opportunities, and promote sustainable agricultural practices. With the support of ESCAP, BharatRohan aims to incorporate inclusive business practices and expand its reach and mission in the states of Telangana and Haryana. Its adoption of an inclusive business model underlines its commitment to sustainable and equitable growth in agriculture. This model goes beyond the simple pursuit of profits and emphasises value creation for all stakeholders, especially those at the base of the economy. By focusing its work on small farmers, the company not only addresses their challenges in accessing resources and markets but also ensures their active participation and autonomy in the value chain.
Furthermore, a significant commitment of this project is to involve women farmers in value chain activities actively. This ensures their active participation in the production process and promotes gender-inclusive agricultural practices. BharatRohan has also demonstrated its commitment towards inclusive business by signing a MoU with Endeva and Ecociate to receive coaching services as part of the ESCAP-supported inclusive business program.
Amandeep Panwar said, “As the CEO of BharatRohan, I am thrilled about our partnership with ESCAP. Our mission is to empower smallholder farmers and promote sustainable agriculture in Telangana and Haryana. We’re leveraging advanced hyperspectral technology to provide farmers with precise insights, reducing costs, and ensuring top-quality, residue-free yields. Our dedication to inclusivity extends to gender-inclusive practices, actively involving female farmers in value chain activities to create additional income opportunities. This partnership is not just about innovation; it’s about making a tangible difference in the lives of farmers and fostering a sustainable future for agriculture.”
“We are delighted to welcome BharatRohan as a valued member of the Cohort participating in the Inclusive Business Coaching program supported by ESCAP. Their technology-driven solutions hold great significance for smallholder farmers, aiding them in crop monitoring and optimising input usage effectively. Moreover, their drone-based services have the potential not only to generate employment opportunities for local youth but also to provide essential last-mile services to farmers in a sustainable fashion. Ecociate and Endeva look forward to working with the company on their path towards incorporating inclusive business practices,” said Santosh Gupta, Director, Ecociate Consultant.
Photo courtesy: UNESCAP
ESCAP is supporting BharatRohan by providing inclusive business coaching services that will be key in identifying critical resources and expert connections, which will ensure the successful implementation of the comprehensive strategic plan for the transformative project. The company will enhance its expertise with the support of ESCAP to address regulatory challenges, enter international markets and provide essential training services to farmers. A key element of the strategic plan is the integration of technology solutions, such as drone crop monitoring services. Periodic training sessions, with the support of ESCAP, will be organised to promote effective communication with farmers, guiding them to adopt advanced agricultural practices.
The foundation of this initiative is BharatRohan’s advanced hyperspectral imaging technology, capable of distinguishing up to 150 unique wavelengths (or colors). This precision tool will provide farmers with personalised advice, paving the way for reforming traditional agricultural methods. Telangana and Haryana were strategically chosen for their inherent strength in agriculture, with a focus on growing turmeric, cotton and chili. The unique agricultural characteristics of these states align perfectly with the partnership’s goals. In essence, it aims to pave the way for inclusive business in agriculture in India through this partnership with ESCAP, which is a blueprint for the future of agriculture. Through this initiative, BharatRohan is set to bolster its stature in advancing business opportunities and solidifying its position in export markets.
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