The World Living Soils Forum was recently organised by Moët Hennessy, a spirit brand dedicated to fine products and responsible viticulture, in Arles-en-Provence.
Soils, as a complex ecosystem, are one of the earth’s most precious natural resources. Regenerating soils is key to mitigating and adapting to climate change and fighting the loss of biodiversity. Above all, it ensures sustainability and resilience for the entire Wine and Spirits industry. Today, throughout viticulture and agriculture, solutions and innovations exist everywhere to manage terroirs in a more sustainable way. Moët Hennessy considers its role to accelerate this transition by sharing best practices and knowledge.
The World Living Soils Forum is an international Forum organised with some definite objectives:
- Connect people committed to soil regeneration
- Share concrete actions for sustainable and regenerative viticulture/agriculture
- Strengthen the link between Science, Innovation, and realities of the field
- Gather Science-based KPIs and methodologies to champion soil health
A strong commitment to reserving soils figures at the heart of Moët Hennessy’s DNA. The quality of the products created by the world leader in premium wines and spirits depends on the health of its soils and terroirs, coupled with the artisanal know-how passed on by the founders of its iconic Maisons.
The preservation of living soils is a cornerstone of Moët Hennessy’s sustainable development approach, making “Living Soils Living Together” the focus of the Living Soils Forum. International experts – scientists, researchers, representatives of public institutions, NGOs and businesses from across the wines and spirits industry – as well as participants from the agricultural sector have all been invited by Moët Hennessy to come together in Arles. For two days they shared their expertise and best practices, working together to find solutions to support soil protection and regeneration, and accelerate the transition to more sustainable viticulture.
Philippe Schaus, President and CEO of Moët Hennessy, stated, “We need to find new and ambitious solutions to the challenges directly and indirectly related to soil conservation and regeneration in viticulture. Then, we need to share them, so they become available to the entire world. The very future of our business depends on these efforts. This is the purpose of this first edition of the “World Living Soils Forum”, for which we have assembled an impressive group of internal and external experts from across the world to draft a program that is both ambitious and innovative. We want this Forum to be the nexus of a global conversation that will enable the entire industry to take action quickly and more effectively within a rigorous scientific framework.”
A statement by the brand representative goes; “We are thoroughly conscious of the need to protect our complex ecosystems, and we know our viticultural and agricultural methods can make a difference. That’s why we’ve worked for many years following strict guidelines and have achieved the most widely recognised local environmental certifications. Today, we accelerate our actions, through policies such as pursuing the reduction of chemical inputs, restoring and fostering biodiversity and preserving water resources. What’s more, we engage our partners by sharing best practices for sustainable and regenerative agriculture.”
The brand had collaborated with prestigious organisations like Global Green, Prince Albert II of Monaco Foundation, Agir Pour le Vivant and many more for the forum. The presence and wisdom of scholars, researchers, and businesspeople from various walks of life added to the charm of the event.
Read More: Malbec Wines: From Argentina to the world
