Earthy Tweens, a leading sustainable and eco-friendly brand for kids’ clothing and toys, is gaining momentum in the market with its commitment to organic and Earth-friendly fashion. In a recent Q&A session, Nishant Kumar, CEO of Earthy Tweens, discussed the rising demand for sustainable clothing in India, the success of the brand’s business model, the benefits of choosing sustainable options for children, the dominance of sustainable clothing in kids’ fashion, and the brand’s journey towards creating a sustainable future.
According to him, the demand for organic clothing in India has witnessed a remarkable increase in recent years. Kumar highlighted the shift in consumers’ mentality towards eco-friendly fashion and the growing awareness of the environmental exploitation associated with conventional clothing production. With globalisation and advancements in technology, people are making conscious choices to support ecological sustenance. This collective consciousness among modern shoppers has contributed to the rise in demand for organic clothing.
Sustainable clothing has become a successful business model in the current market due to the increased interest of customers and their inclination towards eco-friendly options. Consumers, particularly in urban areas of India, are seeking sustainable alternatives to traditional fashion, driven by their awareness of the environmental impact of their choices. The high quality and unique characteristics of sustainable clothing, along with the rising ideological concerns towards environmental sustainability, have propelled its popularity.
New parents are increasingly opting for sustainable clothing options for their children due to various reasons highlighted by Kumar. The reliability, durability, and long-lasting nature of organic clothing makes it an excellent investment. Additionally, it provides supreme comfort for children, allowing their skin to breathe and preventing irritation or rashes. The absence of harmful chemicals and toxins in organic wear ensures the well-being of children, while also promoting eco-friendliness and reducing the carbon footprint of families. By instilling a sense of responsibility towards the environment, parents are making sustainable clothing a way of life for their families.
Sustainable clothing has begun to dominate kids’ fashion, thanks to its aesthetic designs. Earthy colours and breezy floral patterns are highly sought-after in sustainable clothing for kids. Colours such as rust, marigold, and navy, along with playful designs like polka dots and funky prints, contribute to the sustainability movement and establish a connection with nature.
Kumar shared the inspiration behind starting Earthy Tweens and the brand’s journey towards creating sustainable, eco-friendly clothing and toys for children. As a concerned parent and individual, he recognised the need for natural and organic products for kids in the market. Partnering with local artisans skilled in handloom and natural dyeing techniques, Earthy Tweens was able to create a line of organic clothing and toys that are eco-friendly, comfortable, and stylish. The brand’s steady growth reflects its contribution towards a sustainable future for children.
Looking ahead, Earthy Tweens plans to expand its brand into new categories and product lines. The brand is exploring opportunities to enter the FMCG sector, offering healthy and organic snack options for children. Additionally, Earthy Tweens aims to expand its lifestyle offerings with new products made from sustainable raw materials that are essential during a child’s lifecycle. The brand also plans to open offline stores in various locations to increase its territorial reach, envisioning Earthy Tweens as a one-stop destination for parents, offering a wide range of sustainable and eco-friendly products for children and their families.
Earthy Tweens is committed to its mission of providing sustainable and eco-friendly options for kids’ fashion and toys, ensuring a better future for children while caring for the planet.
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