U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated Earth Day recently with the official global launch of USPA Life!, the brand’s long-term sustainability program, that includes significant global product initiatives.
With some 1,100 locations across 180 countries, U.S. Polo Assn.’s long-term commitment to the improvement of the environment with USPA Life! will make a meaningful impact over time. Customers will be able to recognise USPA Life! products with new branded hangtags and know the item was made with materials and processes that are ultimately better for the environment, including production methods that reduce water waste and/or environmental pollution.
This next generation of sustainable U.S. Polo Assn. products is part of U.S. Polo Assn.’s Spring 2021 Collection in certain stores and online now.
Look for the following USPA Life! products and packaging currently available:
- Polo shirts and other apparel made from high quality recycled yarns and Better Cotton Initiative (BCI) sustainable cotton
- Denim produced with yarn made from recycled water bottles
- Packaging and hangtags produced from recycled materials
“U.S. Polo Assn. has been working on sustainable fashion for several years and the launch of the USPA Life! initiative is yet another step in our global sustainability journey. Most recently, we have taken a more global and holistic approach by engaging our partners around the world and working on longer-term sustainability practices and goals,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand.
“We want our customers across 180 countries who enjoy our collections to feel positive wearing our products, recognising our brand contribution to this very important global initiative. Great brands and their consumers can all play a part in improving our global environmental footprint,” added Prince.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890.
With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide.
