Almitra Tattva Babywearing Art studio is the first Indian company to introduce woven baby wraps that allow you to embrace your infants while you carry them around, snuggly wrapped in the most organic and safe fabrics. The best brands rise out of need and empathy and so was Almitra Tattva.
“It’s just not about hands free, but feeling empowered,“ as Anamika Sengupta, Founder, Almitra Tattva says. Although baby wearing is a traditional concept in India, it is almost forgotten now, especially in metros. Supported by her family , her husband Biplab Dutta took a step to become the first male Babywearing certified consultant of India, his childhood memories makes a beautiful portrait of his grandmother always wearing him.
The importance of babywearing
Understanding the importance of babywearing was an important milestone for the development of this brand as it set to stir awareness among young parents about the benefits and joys of baby wearing. With this in her mind she started helping new parents with wrapping and the dream of giving Indian art a global platform in the babywearing world became her aim.
Four years ago, Almitra Tattva was launched as a Facebook page, and is now a well-known international brand with more than 10 Facebook support groups across India and Europe, in local languages. The key differentiators of the company, which makes Almitra stand apart from all other brands, are the traditional Indian designs, fair trade policies and support to local artisans in keeping their hand-work alive.
Another unique feature about the wraps is the sturdy, breathable, and comfortable nature of the fabric that sits comfortably on shoulders, in contrast to the regular thin wraps, which dig into the shoulders of the wearers. With a community building approach the brand has appointed mom representatives across the globe, who believes in mutual growth and love. The baby carriers are safety tested, ergonomic, use organic fabrics and baby safe dyes. The product line includes Wraps, Ring Slings, Meh Dais and Soft Structured Carriers.
Some of the Collections include:
Marisa Cashmere collection
Jaal Jamawar design with prominent Paisleys and ditsy floral patterns which is famous in the Northern part of India, especially Kashmir. Like each beauty of the Cashmere Collection, the wrap is lightweight, breathable and absolute sturdy. Manageable, easy to carry and wear.
Nabha Collection
Nabha is the final addition to our Summer Handwoven Collection. Nabha has the colours of the sky and the ocean. The threads of vivid shades of Blue are woven gracefully which accentuates the charming appearance of this wrap. It’s soft yet sturdy rendering a secure and a comfortable carry. It is handwoven by our artisans and like all our other handwoven it is distinct & has a mark of its own.
