Honest to Goodness, a line of globally inspired coffee creamers made from high-quality ingredients, has expanded beyond its line of plant-based offerings to introduce two new dairy creamers: chantilly cream and Sri Lankan cinnamon brown sugar. The two new flavours, in addition to the brand’s plant-based creamers, Madagascan Vanilla Bean and Himalayan Salted Caramel, are now available in-store for the first time at Whole Foods, Sprouts and other natural retailers nationwide.
Inspired by the flavours of the world, Honest to Goodness aims to deliver an elevated at-home coffee experience and help people to start their day by indulging all five senses and infusing a sense of goodness and wanderlust into their morning routine. Beyond helping people start the day right, Honest to Goodness is on a journey to bring good karma to coffee mugs and the world alike by supporting reforestation efforts and uplifting communities where it sources its key ingredients.
To celebrate its new flavours and grocery store expansion, and in-line with the Honest to Goodness ethos, the brand has launched a search to find its first ever Karma Koach, who will help to create four morning mantra videos that inspire others to stir up good. The new video series will transport consumers around the world as they drink their morning coffee, with the soothing sounds, stunning visuals, tastes and smells of the global locales that inspire Honest to Goodness creamers, with motivational mantras from across the globe.
The idyllic Karma Koach will help bring these videos to life with a voice that can uplift and transport people around the globe. The winning Karma Koach, chosen by Honest to Goodness’ panel of judges, will not only have a voice as smooth and globally inspired as Honest to Goodness creamers, but they will also be an uplifting voice that encourages consumers to spark goodness in the world. In return, the winning Karma Koach will receive their own dose of karma! – a once-in-a-lifetime trip to one of the global locations that inspired the brand’s creamer flavours, including France, Madagascar, Sri Lanka or the Himalayas, and a year’s supply of Honest to Goodness coffee creamers. From October 11- November 1, consumers can enter for a chance to become the Karma Koach by simply submitting a voice recording reciting two short mantras provided by Honest to Goodness as well as a unique, morning mantra of their own on HTGKarmaContest.com. NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of 50 United States/DC, who are 18 years or older. Sponsored by Danone US LLC. For Official Rules, visit: HTGKarmaContest.com. Contest ends at 11:59 PM ET on 11/1/22.
“Honest to Goodness is inspired by the flavours of the world and is helping people start the day with an elevated at-home coffee experience. On a mission to give back with a simple pour of coffee creamer, we’re excited to introduce new creamer offerings,” said Amanda Simerman, senior director, organic, dairy & plant-based creamers at Danone North America. “With the debut of our morning mantra series, we’ll bring moments of deliciousness to morning routines while spotlighting places that have inspired Honest to Goodness. Hand-in-hand with our Karma Koach, we hope to provide a premium coffee experience that goes beyond the everyday and transports you around the globe without ever having to leave your kitchen.”
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