The acai berry market size is set to grow by USD 370.87 million between 2022 and 2027 and register a CAGR of 6.47%, according to Technavio’s latest market research report estimates. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment.
The report also covers the following areas:
Factors such as increased demand for organic and plant-based ingredients, new product launches, and high demand from the food and beverage industry will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. The acai berry market is fragmented, and the degree of fragmentation will accelerate during the forecast period.
Acai Berry Market 2023-2027:
The market share growth by the food and beverages segment will be significant for the market growth during the forecast period. The growth of the segment can be attributed to the increased use of salads, juices, wine, and other foods and beverages. The growing demand for healthier diets drives the segment growth due to the highly nutritious factor of acai. The berries are an active ingredient in several food and beverage products, such as jams, juices, tarts, and cookies. Hence, such factors are expected to drive the growth of the segment during the forecast period.
Acai Berry Market 2023-2027: Vendor Analysis and Scope
Some of the major vendors of the acai berry market in the consumer staples industry include Amazonic Ventures LLC, Nativo Amazon Acai, AcaiExotic, Acai Roots, Amazon Power Pty Ltd., BIOCARE, Frooty Comercio e Industria de Alimentos SA, Maui Acai LLC, Mil and Ross, Nossa Fruits, Organique Inc., Rio Innobev Pvt Ltd., SAI PATRONAGE COMMERCE Pvt Ltd., Sambazon Inc., Sunfood, SV AGROFOOD, The Berry Co., and Tropical Acai LLC. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. Backed with competitive intelligence and benchmarking, our research reports on the acai berry market are designed to provide entry support, customer profile & M&As as well as go-to-market strategy.
Market trends such as superfoods gaining traction are likely to emerge as one of the primary drivers of the market. However, factors such as the easy availability of substitutes may threaten the growth of the market.
Acai Berry Market 2023-2027: Market Dynamics
Key Drivers
- A major factor driving the growth of the acai berry market is the rising demand for organic and plant-based ingredients.
- More consumers are continuously becoming health-conscious, which forces vendors to introduce more berry-based products during the forecast period.
- This increase in health-conscious consumers is due to the factor that acai berry helps in weight management and overall health. Additionally, improvement in digestion and elimination of toxic chemicals from the diet are among the other major factors that are leading people toward the adoption of organic products.
- Hence, due to the rise in demand for organic ingredient-based foods and beverages, the demand for acai berries is also expected to increase, which will positively impact the growth of the market during the forecast period.
Latest Trends
- An emerging acai berry market trend that is expected to fuel the market growth is the factor that superfoods are gaining traction.
- The growth can be attributed to factors such as the consumers’ preference for healthy and nutritious food. The growth of the development of superfoods is driven by the growing demand from the geriatric population and rising healthcare costs.
- Superfoods are known to support gut health and metabolism while keeping disease at bay. The growing popularity of superfoods across the region also spurs the number of new product launches that contain superfruits, such as acai berries.
- Hence, such factors are known to fuel market growth during the forecast period.
Key Challenges
- Substitute products are a challenge impeding the market growth of the acai berry market during the forecast period.
- There are many other berries available as alternatives to acai berries like blueberries, strawberries, goji berries, and aronia berries.
- Acai berries are rich in nutrients (antioxidants, polyphenols, and anthocyanins), but customers choose the above alternatives over acai berries for a variety of reasons. Also, to consumers, acai berries are lesser known compared to other types of berries such as blueberries and raspberries.
- Acai berries are also more expensive compared to other berries. Hence, such substitutes are known to impede the market growth of the acai berries market.
Acai Berry Market 2023-2027: Key Highlights
- CAGR of the market during the forecast period 2023-2027.
- Detailed information on factors that will assist the acai berry market growth during the next five years.
- Estimation of the acai berry market size and its contribution to the parent market.
- Predictions on upcoming trends and changes in consumer behaviour.
- The growth of the acai berry market.
- Analysis of the market’s competitive landscape and detailed information on vendors.
- Comprehensive details of factors that will challenge the growth of acai berry market vendors.
